Solutions to power the growth of small businesses.
My Role
Product Design Lead
Strategy and Research
Testing and Launching
Marketing Material Design
Credit
Mariam A, Business Lead
Toyibb A, Chief Technology Officer
Edmund Ekott, Development
Year
2020
Challenges
Businesses cannot meet the high collateral conditions from traditional banks, which forces them to source credit from loans sharks that are charging ridiculous monthly interest and not helping their business in any way to pay back the loan.
Mezovest directly addresses these inefficiencies in the credit value chain while also providing businesses a platform and tools that will allow them seamless manage their day to day transactions and pay back their loans.
Approach
By analyzing the challenges faced by small businesses and brainstorming potential solutions, we gained a clear understanding of the expected outcomes for user onboarding. I developed the design direction and outlined the solution to be delivered, with the goal of creating a platform that significantly enhances daily business operations for small businesses in Nigeria.
Aligning on the customer journey
By addressing the challenges faced by small businesses and brainstorming potential outcomes, we gained clarity on what to expect in terms of onboarding our users. I planned the design direction and the expected solution to be delivered. The goal is to design a platform that can significantly improve day-to-day business operations for small businesses in Nigeria.
Business facing design overview
With intuitive navigation and clear visualizations, user can easily monitor key metrics such as sales performance and customer feedback in real time. This enables our user to make informed decisions quickly, resolve dispute, adjust offerings based on popular demand or optimizing delivery to minimize costs. Additionally, features such as real time notifications keep our user informed of important updates, empowering them to stay ahead of the competition and achieve their business goals.
Adding Product
Vendors can easily upload product and it will automatically display on the mini commerce site design for ease of selling.
Balance & Insights
Providing a quick glance into vendors business for ease of management. We took out unnecessary information to avoid overwhelming them.
Order Management
Order management feature for vendors, that they can use to sort orders based on the status of that order.
Customer facing design overview
The goal of the front shop is to help people browsing through the vendors product go through it fast, select their desired items, and place orders without unnecessary delays or confusion. Features such as quick access to cart, streamlined checkout processes, and personalized recommendations will enhance efficiency and facilitate faster decision-making. Additionally, seamless integration with payment methods, delivery tools and real-time order tracking will ensure a smooth and hassle-free selling experience for our vendors.
"We aimed to design a digital experience that genuinely aids small businesses in their growth journey, offering something distinct. Ahmad showed us what is achievable and assisted in translating the complex product idea into a simple and intuitive user experience."
Mariam Adekanmbi - Business Lead
Decision behind some of the design
Crafted with the customer in mind, I introduced a heavy-weight, distinct iconography that can be easily recognized by the user. The approachable tone, simplicity, and straightforward interface facilitate quick decision-making for our customers. I ensure the removal of redundancy in interactions to guarantee a seamless experience, catering to less savvy users. The goal is to create a design that resonates with users, designed specifically with their needs in mind.
Conclusion
By tackling these challenges and implementing the proposed solutions, the platform significantly elevate the onboarding experience for small businesses and entrepreneurs. The solution foster higher business engagement for our customer, strengthen financial transparency, and enable more precise assessments of business health. As a result, the platform better support loan applications for our investor and empower entrepreneurs to confidently achieve their business objectives.
Let’s discuss your next project.
Location
Berlin, Germany
Ismail Ahmad (c) 2024
