Background

Gomoney was experiencing a high drop-off rate during the user registration process, indicating potential user experience issues that hindered new users from onboarding.

The goal was to identify pain points during onboarding and optimize the process to boost conversions. This required early collaboration with key stakeholders and cross-functional teams to align on design and implementation.

Conclusion

Our design improvements drove a substantial increase in app downloads and a highly favorable user rating. Enhanced onboarding and friction point optimizations led to greater iOS adoption and a noticeable drop in daily complaints, reinforcing user satisfaction and retention.