Background

Cadana set out to modernize Africa's payroll infrastructure by automating wage disbursements for businesses, catering to their employees through diverse payment channels.

The goal was to create a friendly, adaptable logo that could scale with the business, embodying qualities of fun, happiness, encouragement, innovation, energy, and brightness to invite the right energy.

Results

Cadana's brand identity embodies elegant simplicity, creating a subtle and inviting presence across all platforms. By integrating diverse frame variants and harmonizing typography within various layouts, the design achieves a cohesive and adaptable aesthetic. This minimalist approach not only enhances visual appeal but also fosters a memorable and engaging user experience.